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Painting Lightscapes: Total Audience Immersion by Stu Chisholm
Using lighting to transport you audience to another world With no clear end to the sagging economy in sight, more and more mobile DJs are diversifying, offering other goods and services to bolster...
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Music on Ice: Cool Cash for Rink DJs by Stu Chisholm
THE COMPLETE DISC JOCKEY is a new column by Stu Chisholm that draws on and expands upon material from his new book, The Complete Disc Jockey: A Comprehensive Manual for the Professional DJ. The book is...
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Time Trippin’ By Stu Chisholm
Time Trippin’ By Stu Chisholm How a look back can reveal the road ahead The realization that I’ve had a very long career is sometimes driven home in surprising ways. A long relationship with clients...
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Adding That “Something Extra” That Sets You Apart By Stu Chisholm
THE COMPLETE DISC JOCKEY Chops ADDING THAT “SOMETHING EXTRA” THAT SETS YOU APART BY STU CHISHOLM In much of the discussion about how today’s DJs can survive and even thrive in a down economy, most...
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The UN-Comfort Zone by Stu Chisholm
The UN-Comfort Zone SITTING STILL AND RESTING ON YOUR LAURELS IS A SURE WAY TO LET THE WORLD PASS YOU BY BY STU CHISHOLM Your equipment is set up, you’ve changed into your tux and you’re looking over...
View Article“Wow” Doesn’t Happen By Accident – By Stu Chisholm
PREPARATION: THE ONLY WAY TO AMAZE Everyone is looking for that one big thing they can do to really set themselves apart. I remember my first “wow factor” moment. At a wedding, my cocktail hour music...
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Innovation Vs. Immitation By Stu Chisholm
In those dark, dark days before Mobile Beat, and even before the Internet, a great many Americans launched careers as mobile DJs. Innovation was a daily occurrence, since we were basically making it up...
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Making the Cut By Stu Chisholm
Way, way back in my junior high years, I had a study hall in the gym. I wasn’t particularly athletic, but I loved to run, so I’d spend that time doing laps, burning off that nervous energy that all...
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Innovation vs. Imitation – By Stu Chisholm
HAS INNOVATION LOST THE BATTLE? In those dark, dark days before Mobile Beat, and even before the Internet, a great many Americans launched careers as mobile DJs. Innovation was a daily occurrence,...
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Never Say Never By: Stu Chisholm
Last May, my first thought when I heard that the company Heathkit closed its doors was, “Heathkit was still in business?” The article brought back pangs of nostalgia, making me recall the days when...
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“Wow” Doesn’t Happen By Accident By: Stu Chisholm
PREPARATION: THE ONLY WAY TO AMAZE Everyone is looking for that one big thing they can do to really set themselves apart. I remember my first “wow factor” moment. At a wedding, my cocktail hour music...
View ArticleThe Fonzie Effect – By Stu Chisholm
YOUR REPUTATION PRECEDES YOU…SO MAKE IT COUNT I’ll never forget my very first gig where I broke the four-figure pay barrier. Fresh from college, a good friend of mine had set her sights on a career as...
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To Dream the Impossible Dream By Stu Chisholm
Back in the late ‘80s/early ‘90s, I had a rush of outdoor events. I had contracts with two different county Parks & Rec departments for a series of shows, plus I had contracted a huge, high-profile...
View ArticleJust Talking ’bout the Weather – By Stu Chisholm
THE COMPLETE DJ YOUR GEAR VS. MOTHER NATURE: AND THE WINNER IS… Back in 2000 when I was working at Advanced Lighting & Sound in Troy, Michigan, I was asked to submit an article on the effects of...
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From the Ground Up: The Re-Invention of a DJ Business
Since I started my mobile DJ business in the late ‘70s, it had been on a continual growth track, setting higher and higher records in events performed and income, while staying current with the latest...
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From the Ground Up: Vehicle & Vendor Frustration
Okay, now that the blog is up and running, here’s some catching up… Friday, July 11th, 10:00 AM Today is the day I initiate my three-pronged business make-over: marketing, transportation and equipment...
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From The Ground Up: 2 Different Kinds of Rigs
Continuing with our catch up… Monday, July 14th, 11:30 PM Confirmed: my power steering is shot. I had to go to my buddy “Big John’s” house to do my co-hosting stint on a podcast he produces (“The...
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From The Ground Up: I Reach Out To THE DJ Equipment Guru!
And now, the final catch-up session so’s we’re up-to-date: Saturday, July 19th, 5:00 PM Just thought of one more DJ equipment genius to consult: none other than Ben Stowe, self-proclaimed sound and...
View ArticleFrom The Ground Up: Progress (Baby Steps)
Tuesday, July 29th, 11:40 PM Got in touch with Chet over at NBC Truck last Wednesday and it turns out that the cost of the aluminum door is within $50 of the composite one. No brainer! On Thursday my...
View ArticleFrom The Ground Up: Can I Quote You On That?
Thursday/Friday, July 31/August 1st It seems like every step of my “business makeover” will be chock-full of suprises! I found out that the aluminum roll-up doors all use different track than the...
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